The Prisoner’s Apothecary
An artist activist project using plant medicine to promote abolition, so we can heal our criminal justice system, racial inequity, and our bodies.
Industry
Non-Profit
Social Justice
Fine Arts
Civic Engagement
Client
Jackie Sumell,
The Solitary Gardens
Student Project
Real Client
I worked with Jackie Sumell of The Prisoner’s Apothecary to help build a brand around her activist project.
The Apothecary takes plants grown in The Solitary Gardens, harvests them, turns them into herbal medicine, and delivers them to communities impacted by the prison system (especially people who typically may not have much access to natural medicine) free of charge.
My work involved the creation of branding guidelines which could be used as a rulebook to create consistent designs for social media, event posters, on the website, and on the branded truck Jackie planned to use for traveling plant medicine workshops.
Skills Used
Creative Direction
Research
Graphic Design
Brand Design
Package Design
Marketing Strategy
Social Media Strategy
